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We are developing a custom app(food delivery app for different restaurants). It is the same app written once with a set of templates,fonts etc where clients can chooose a template they like in website and set it and need their app to look the same.It is similar to Chow Now. So I would like to know how to code once and use it for every app with little modifications like AppIcon(getting it from URL) and publish the build to App Store from website.

Any suggestions/ideas would be helpful