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I have developed a website which is mainly used in mobile phones.
I want to allow users to share information directly from the web page into WhatsApp.

Using UserAgent detection I can distinguish between Android and iOS.
I was able to discover that in order to implement the above in iOS I can use the URL:

href="whatsapp://send?text=http://www.example.com"

I'm still looking for the solution to be used when the OS is Android (as the above doesn't work).
I guess it is somehow related to using "intent" in Android, but I couldn't figure out how to do it as parameter for href.

As @ad08 mentions below my original answer is outdated. The new version is

<a href="https://api.whatsapp.com/send?phone=whatsappphonenumber&text=urlencodedtext"></a>

Using this format, you even can send a custom message to a specific number.

Detail specification can be found at: https://www.whatsapp.com/faq/en/general/26000030


Original solution:

Just saw it on a website and seems to work on latest Android with latest chrome and whatsapp now too! Give the link a new shot!

<a href="whatsapp://send?text=The text to share!" data-action="share/whatsapp/share">Share via Whatsapp</a>

Rechecked it today (17th April 2015):
Works for me on iOS 8 (iPhone 6, latest versions) Android 5 (Nexus 5, latest versions).

It also works on Windows Phone.

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